February, 2011 Newsletter & 2010 Production Report

As a service to our valued clients, customers and friends, we'd like to provide an overview of the current real estate market and highlight a few important and positive trends.

2010 continued to provide many challenges for the real estate market, but we continued to succeed in producing the best results possible for our valued clients and customers.

Some good news worth considering:

Buyers are returning from the sidelines. Like most other Florida regions, Central Florida was impacted by the recession.

But Central Florida in particular is expected to recover first and fastest, and lately we have been seeing signs that just such recovery is forming. Buyers are returning from the sidelines.

Buyers are using the Internet. Ninety percent of all home sales in the U.S. start with an Internet search. For sellers of existing homes, a strong Internet presence is critical. Recently StirlingSIR.com - Stirling Sotheby's International Realty's web portal - was ranked by an independent research firm as one of the most popular real estate web portals in Florida, with more than 1.2 million page views annually by people from more than 150 countries worldwide.

Buyers are coming from everywhere. The market for Central Florida homes is truly global. Stirling Sotheby's is part of the largest luxury real estate brand in the world. Sotheby's International Realty has over 500 offices in 42 countries around the world.

Many buyers are paying all cash. We are seeing many more all-cash buyers in the market today, which we can attribute in part to the global interest in Central Florida homes.

The market has changed. Clearly, the real estate market has evolved. But so have your resources. With fantastic new tools that make home-buying an exciting discovery. With new approaches that generate sales of luxury, executive and estate homes throughout Central Florida.

We continue to lead this evolution with the most powerful marketing tools, the most successful marketing approach and the broadest marketing scope in the industry today.

We continue to be top producers in Central Florida, year after year. We remain positive and optimistic about Central Florida's real estate market and steadfastly committed to continued success in 2011.

We would be honored to work with you, your family, your friends, or anyone else you know who may wish to buy or sell real estate now or in the future. Contact us today for a complimentary Comparative Marketing Analysis, customized Marketing Commitments or Market Trends reports, including a copy of "Our Sales Success Strategies."

To view our complete 2010 Production Report, please click here to visit our website.

All the best, Sally & David